Seeking Lavender Lane
Meet Deb Foglia. The founder and creative genius behind Seeking Lavender Lane, and the queen of European Farmhouse design. There is something so special about Deb’s work. Besides the fact that it is absolutely beautiful, she has a true gift for creating timeless spaces where new world meets old world. With an appreciation for natural materials and time-honored elements, her work instantly transports you across oceans and countries. Every room she creates tells a charming, unique story, fusing history into every design. I mean it when I say, her work will leave you forever inspired. Read on to learn more about Deb’s design journey and don’t forget to follow her on INSTAGRAM.
1. Tell us a little about your design journey. Did you ever envision yourself doing what you are doing now?
I started out in college with a fashion degree. During my studies, I took an interior design course. I fell in love with the class and the idea of home fashion. It took me until our first apartment to realize that I was more passionate about design in the home than with clothes and I have had this crazy ride ever since. I took a decorating course while home on maternity leave in 2012 and started a blog a year later. It has since evolved to me learning my style, taking strides to become better, and just truly loving the process of sharing and inspiring with content than actually designing for others in an interior design role.
2. What were some of your biggest challenges when starting your design journey?
I would say budget, learning my style, and not having the right resources. For me it has really been a hands-on experience to become a better decorator and I truly believe that time really does help. I am also my worst critic but I think that has helped me want to better myself over the years.
3. How would you describe your design ethos? Is there a process you follow when designing a space?
It really depends on the project…some projects I am super impulsive and love a good random makeover that is provoked by a spur of the moment inspo or need for a paint change. If I am really trying to plan for a space I start with Pinterest and pin a ton of ideas for the space creating the ultimate overload of what I love. I will turn to Canva to create an inspo board to gather the full concept of the space. I usually love to overly sketch the space with changes to structure and layout. Lastly, it’s usually jumping in and going for it, paint, DIY, demo, etc.
4. Who are some designers that have inspired you?
I would have to start from the very beginning of the Trading Spaces days of Vern Yip and loving Candance Olsen on the original design shows during the late 90’s early 2000’s when growing up. Of course Joanna Gaines with her designs but also her work ethic and paving the way for those that are trying to build a creative life and business. I love Jeffrey Dungan’s architecture, Amber Lewis, Lauren Liess, Carlay Page…just to name a few! I truly love so many styles and so many talented designers.
“It’s a combination of truly finding what I love with the European aesthetic but adding to it with trends and vintage found items.”— DEB FOGLIA, SEEKING LAVENDER LANE
5. How do you create interiors that are both timeless and unique?
I like a combination of figuring out what is trendy and applying it and finding decor that feels unique and collected. I think it’s a combination of truly finding what I love with the European aesthetic but adding to it with trends and vintage found items.
6. What advice would you give to someone looking to start their design journey?
Start by truly exploring your personal style. Copying IG pages and even pinterest you can quickly lose your own design sense to what everyone else is doing. It may be pretty, but you’ll end up losing your true design sense this way. Always incorporate colors you love and timeless finishes will never fail you.
7. What’s next for Seeking Lavender Lane?
At the moment we are expanding to my newest venture of Vintage Keepers! It will be an online marketplace for vintage home decor. I wanted to be part of the vintage world but I also struggled with the idea of creating my own vintage shop since time is not something I have a lot of right now to source product. With the marketplace I am able to cover so many avenues with my love for vintage, home, small businesses, and utilizing the online world to create beauty and income.